The Journal of Innovative Applied Management and Business (JIAMB) focuses on publishing scholarly works in the fields of applied management and business innovation, aiming to bridge the gap between theory and real-world business practices. The journal welcomes contributions from academics, researchers, practitioners, and policy-makers in the form of research articles, case studies, conceptual reviews, and best practices.

The scope of JIAMB includes (but is not limited to):

• Strategic and operational management

• Entrepreneurship and business innovation

• Organizational behavior and leadership

• Marketing management and consumer behavior

• Financial management and applied accounting

• Digital transformation in business

• Human resource management

• Sustainable business and corporate social responsibility

• SME management and the creative economy

• Risk management and decision-making

• Case studies of management practices across industries

JIAMB is open to multidisciplinary and interdisciplinary approaches that contribute to the development of innovative and applicable management practices.